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24 November 2005

UpYour Budget Delivers Value For Money

When Budget the car rental company began their Up Your Budget campaign there must have been a sense of trepidation. But the whole venture which centred around a "Charlie and the Choclate Factory" style treasure hunt has turned out to be an unqualified success. Most of the promotion was done through the BlogAds Network and according to Media Post - Scott Deaver, Budget's chief marketing officer, said "the entire contest and promotion including the $160,000 in prize money cost less than a single 30-second spot on a highly rated TV show."
Here are BlogAds metrics:
  • 19.9 million impressions on 125 blogs
  • 56,446 clicks at cost of 25 cents per click
In terms of exposure this is a phenomenal return on investment.


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Tuesday, January 09, 2007  

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