Trust Issues Over Corporate Blogs

Emarketer has posted the the kind of survey I love, as it gives a glimpse of the evolving interaction between the corporates and blogging. Data was compiled from Technorati and public relations firm Edelman via a survey of 30,000 (821 respondents) Technorati newsletter subscribers.

The findings are no brainers, but very interesting nonetheless:

1. Blog respondents are predominantly seeking authority in their field.

2. Largely skeptical response to corporate blogs. Approximatley half of those surveyed had huge question marks over trustworthiness.

3. Bloggers were far more trusting of a blog created by an employee.

"For an in-depth look at the ramifications of blogs on business, read eMarketer's The Business of Blogging report."