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07 November 2005

Podcast Ads May Be Growing Up

The growing pains of making Podcasting pay are well documented, but here is an interesting start up who want to help explore the possibilities for Podcast Ads. They operate under the name of Fruitcast. In their words:
"Fruitcast automates the process of inserting ads into podcasts. We download a podcast's MP3 audio files, add the advertisements on the fly, and then send them to the podcast's subscribers. Each time a podcast episode is downloaded, the advertiser is charged a certain amount, and a significant portion of that amount is credited to the podcaster. Before Fruitcast, advertising on podcasts was a labor-intensive process that involved contacting each podcaster individually, working out a deal to advertise on their podcast, finding an easy way to implement the actual ads and then trying to track how many people download and listen to each episode. It was a logistical nightmare that made it almost impossible to run an organized ad campaign across multiple podcasts. Fruitcast changes all that, making podcasting a viable medium for traditional ad campaigns by automating ad insertion, payments, and reporting for both podcasters and advertisers."
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Blogger Mike Bawden said...

Does this mean podcasts can now be more like radio?

The more time we spend with new media the more it starts to feel and sound like old media, huh?

I've included this post in my daily summary of important marketing posts on "Much Ado About Marketing."

I enjoy learning about blog marketing through this site. Please keep it up.

Best Regards,

Mike Bawden
Brand Central Station

Thursday, November 10, 2005  
Anonymous Phillip Molly Malone said...

If you are a podcaster and want to maximize your income and over come some of the limitations of the Fruitcast model, check out my podcast, The Malone show, episode 7 for a special on Fruitcast including tips on Maximising income.

Check out the show here: The Malone show - Episode 7


Thursday, November 10, 2005  
Blogger Peter Brady said...

Thanks Mike. Not sure if podcasts are moving all the way towards radio, but there are some steps in that direction for sure.

Thursday, November 10, 2005  

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