Podcast Ads May Be Growing Up

The growing pains of making Podcasting pay are well documented, but here is an interesting start up who want to help explore the possibilities for Podcast Ads. They operate under the name of Fruitcast. In their words:

"Fruitcast automates the process of inserting ads into podcasts. We download a podcast's MP3 audio files, add the advertisements on the fly, and then send them to the podcast's subscribers. Each time a podcast episode is downloaded, the advertiser is charged a certain amount, and a significant portion of that amount is credited to the podcaster. Before Fruitcast, advertising on podcasts was a labor-intensive process that involved contacting each podcaster individually, working out a deal to advertise on their podcast, finding an easy way to implement the actual ads and then trying to track how many people download and listen to each episode. It was a logistical nightmare that made it almost impossible to run an organized ad campaign across multiple podcasts. Fruitcast changes all that, making podcasting a viable medium for traditional ad campaigns by automating ad insertion, payments, and reporting for both podcasters and advertisers."

(Via Problogger)

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