Ice Cream Goes Blogging
Blogspotting picked up on an interesting collection of blogs set up by Denali flavors - an established US ice cream company.
"The four blogs are, Moosetopia, an entertainment blog about the company's mascot; Denali Flavors, about the company, and Team Moose Tracks, the company's cycling team that's raising money for an orphanage." There's also a blog that the company is sponsoring called Free Money Finance which might be considered to be a slightly odd addition to the others.
According to Blogspotting - John Nardini the companies vice president of marketing set them up for $700 but has since enjoyed an increase in visits to their main site by 25.7%. Not a bad result and I must say they are actually quite fun.