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30 November 2005

The Commercialization of Blogging

Fascinating post on New York Times which adds further credence to the slow march of blogs into the periphery of mainstream media.
Here are some of the key points:
  • Bloggers who started out for fun are now finding that they have full blown businesses on their hands.
  • More and more companies are considering post product placement on blogs.
  • It's important to be honest about advertising on your blog.
  • However, in the words of Anita Campbell quoted on NYT "I also don't apologize for accepting advertising, and I make it clear that just like everyone else I have to earn a living and pay the expenses of keeping the site going." couldn't agree more with this sentiment.
  • It's becoming apparent that more businesses are noticing the influence of blogs and have spent an estimated $50 million to $100 million this year on blog advertising and marketing according to Forrester Research
  • Interestingly US Web an online marketing firm has paid people $5 to mention a company or link to it's site. Examples include and Terra Entertainment who offered MySpaces users a mention on film credits if they included a trailer in their personal profile pages.
  • A Forrester Research survey found in February that 64 percent of US national marketers are interested in advertising on blogs.


Anonymous Order Taking said...

This will happen.

Friday, October 20, 2006  
Anonymous Amanda said...

I think it happens but most people dont realize blogging for fun can be that even though its a full time job its fun and getting guest posts means you get more visitors and someone else does your job for you! :)

Monday, April 02, 2007  
Blogger Isabella said...

I just received an e-mail from a dog product site inquiring about placing a banner ad or link on my dog's blog. He asked what I would charge and I have no idea what to ask. Is there a site that gives the going rate for blog ads? Thanks for any help you can give me.

Friday, April 06, 2007  
Anonymous Anonymous said...

This comment has been removed by a blog administrator.

Tuesday, November 20, 2007  
Blogger Rising from the ash said...

hi, im parvathy
i am an editor of an online malayalam magazine,
we are selecting every week as a blogger of the week, i wish this week's blogger is you,if you don mind.a revenew also for blog writing is very good, people searching for the possibilities. avyways nice aim. keep in touch

Friday, June 20, 2008  

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