Audible To Improve Podcast Measureability

Looking for a tool to help measure how many people listen to podcasts? Well, Audible may have an answer according to Wall Street Journal (WSJ) which could make podcasts more attractive to advertisers by resolving some of the accountability issues.

WSJ:- "By providing a way to track not just how many times the show is downloaded, but whether it is played back and for how long, Audible hopes to give podcasters detailed audience information."

Audible intend to use that data and sell it as a measuring service in the Spring, which maybe music to the ears of Matt Finberg Senior Vice President for radio at Publicis Groupe SA's ZenithOptimedia who says "currently there is no measureability in podcasting"