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18 October 2005

When Blog Advertising Goes Wrong

Ever heard of Cillit Bang? It's a cleaning product. Their agency tried to create some buzz and ended up getting themsleves in a mess.
BBC Weblog Watch give you the whole run down on the story and it's worth exploring some of the links buried in the article to get a full picture of what went on. It's a salutary lesson of how blog promotion can go wrong.


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