Integrated Blog, RSS And Podcast Ads
According to Clickz - Pheedo the blog ad network, has begun testing a program that will create "integrated, multi-channel campaigns across blogs, Web feeds and podcasts."
Essentially the idea is to make sure all your ad campaign bases are covered. Apparently Pheedo has been trialling integrated campaigns for some advertisers since June. However, the new program being developed should make that process easier with a release date targeted for the end of the year. Ad purchasing will be structured as a package deal, "with guaranteed impression counts for the RSS and blog inventory. The podcast portion is measured by the number of average downloads from previous shows." Bill Flitter, Pheedo's founder and CMO says "Our goal is to make it as easy as possible on the advertiser side to run campaigns across different formats,"