Hollywood Eyes Up Blogs

Ads On Blogs pointed out in a previous post that Hollywood studios could start to shift increasing amounts of advertising inventory to blogs. Whilst this will no doubt be a gradual osmosis, there are already early signs of Hollywood's flirtation with blog advertising. Enter Mr Jeff Jarvis of Buzzmachine. According to Webpronews Mr Jarvis was recently approached by Warner Brothers about a big movie ad.

Could this be the beginning of further Hollywood investment in blog advertising? I think so, although I'm not convinced Buzzmachine is the best place to start, great blog that it is.