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03 October 2005

Growing Need For Definitive Blog Ranking Index

Stephen Baker at Business Week has picked up on an interesting symbiotic relationship within the world of blogging. It is that, with ever more successful blog campaigns (e.g Audi) you will see increased efforts to drive traffic and elevate rankings. Personally, I think the jury is still out on which ranking is most worthy, they all seem to have their weaknesses.
In recent discussions with over 50 agencies I found that almost without exception, calls were being made for a comprehensive and accurate list, if only to sort the wheat from the chaff. As blogs become more mainstream, I have no doubt these calls will become louder. Who will step up to the mark? Well according to the Jason Calacanis weblog, Technorati say "it’s a lot of work to groom that list and that’s why we only do the top 100." It will be interesting to see who steps up to the mark.


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