Fuji Film Tests Out Blimp Blog

Ever seen the Fuji Film blimp (airship) crossing the sky? Well, the people that fly it are now writing a blog about their experiences. It's an interesting move for Fuji Film who have gone for a narrative approach rather than a product and promotional approach.

It should be a shrewd choice of blog strategy. However, I do have reservations over whether this partiuclar topic will hold the interest of a readership. My gut reaction is that it won't, but I look forward to being proved wrong in the months ahead.

(Via Micropersuasion)