Blogging and Journalistic Differences

Interesting dissection by Thomas Crampton at joi ito of the differences between blogs and journalism. It's a question often raised by agencies considering blog advertising. I have summarised Mr Crampton's analysis as follows:

Involvement: Sparking conversation and feedback is part of blogging.

Timing: Timing is not as critical in blogging.

Tone: Blogs are more informal and personal.

Opinions: Blog postings work best with strong opinions in them.

Length: Postings are never longer than a few paragraphs.

Reporting: Primary reporting not necessary for a Blog posting.

Simple and quick: Blogging is pretty quick and easy.

Mr Crampton is encouraging additions and critiques to his list at joi ito .