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24 October 2005

Blog Advertising Goes On a Treasure Hunt

Blog advertising and promotion seems to be scaling new heights of creativity with the recently reported release of Budget's blog based - Sixteen City Treasure Hunt. Budget for the uninitiated is a car rental company who are offering $160,000 in prizes for a treasure hunt gimmick named Up Your Budget . Those taking part in the treasure hunt must find stickers positioned in a public location within each of 16 cities and provide a photograph as proof of their find. Clues for each stickers location are released daily on the Up Your Budget Blog. Those taking part can submit hints and tips on the Treasure Hunter's blog. In addition, word of this promotion will be spread solely through blog based media such as Boing Boing, Buzzmachine and the BlogAds network amongst others. It will be interesting to see how this innovative campaign pans out.


Blogger Mack Collier said...

Will be very interesting to see what will happen with this campaign as it truly is revolutionary. Very exciting stuff!

Tuesday, October 25, 2005  
Blogger Peter Brady said...

I agree Mack. Could be very interesting.

Tuesday, October 25, 2005  

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