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04 October 2005

£1bn Projected For UK Online Ads

Threadwatch have picked up from the BBC, that UK ad spend will probably top £1bn this year, having already seen a 6% growth in the first half of 2005.
"Revenues from online adverts rose 62%, on a like-for-like basis, to £490m in the first half of 2005, outstripping growth in overall advertising of 3%. The Internet Advertising Bureau (IAB) said UK online ad values could surpass £1bn in 2005, driven by take-up of broadband internet connections."


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