Yahoo Publisher Incorporates Category Ad Targeting

Jensense recently reported that the Yahoo Publisher Network has added a brand new ad category targeting feature for publishers. This should be a welcome addition which "will help create tighter ad targeting."

Jensense goes on to say:

"In addition to the contextually matched ads that Yahoo serves, Ad Targeting enables you to target your visitors with ads based on their specific interests. In addition to the contextually-matched ads that Yahoo! serves, Ad Targeting enables you to target your visitors with ads based on their specific interests. You can choose up to two ad categories to apply to your web site (e.g., http://pets.yahoo.com), a specific directory of your web site (e.g., http://pets.yahoo.com/dogs/) or a content-specific web page on your site (e.g., http://pets.yahoo.com/dogs/toys.html). Your ad category selections, in combination with our matching technology, will determine what types of ads will be displayed. Selecting ad categories for a Targeted URL, however, does not guarantee that only ads from those ad categories will appear."

Will Adsense follow suit?