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09 September 2005

Teens Receptive to Blog Marketing

Recent research published on imedia connection seems to indicate that online and mobile phone marketing is having an increasing influence on teenagers. Debra Aho Williamson confirms that the "Promotion Marketing Association and CMO Council ranked teens and college students as the most receptive of all demographic groups to digital promotions"
This sentiment certainly supports the view that part of reaching the teen audience is now increasingly seen to be the blogosphere, where embryonic trends can often be identified first. As Debra alludes to in her article there are moves to further weave the power of blog marketing into wider strategies incorporating instant messenger, text messaging, broadband videos and immersive environments such as Neopets.


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