Targeting High Value Adsense
If you're struggling with your Adsense revenues it maybe worth considering which ads are the most valuable. But how do you target higher value ads ?
Diane Massy confirms in her recent post that "there is no information provided by Google on what advertisiers are paying", but suggests using the Overture/Yahoo pricing tool as a comparison. She explains "Type in a keyword or phrase and the tool lists the advertisers using that word and how much they have paid."
Using this information as a guide to what's going on at Google can enable some subtle tweaking of your blog to accomodate words that attract the higher value ads. I guess the health warning with this is that you shouldn't implement this strategy at the expense of your content. As with SEO it's all about striking a balance.