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22 September 2005

Targeting High Value Adsense

If you're struggling with your Adsense revenues it maybe worth considering which ads are the most valuable. But how do you target higher value ads ?
Diane Massy confirms in her recent post that "there is no information provided by Google on what advertisiers are paying", but suggests using the Overture/Yahoo pricing tool as a comparison. She explains "Type in a keyword or phrase and the tool lists the advertisers using that word and how much they have paid."
Using this information as a guide to what's going on at Google can enable some subtle tweaking of your blog to accomodate words that attract the higher value ads. I guess the health warning with this is that you shouldn't implement this strategy at the expense of your content. As with SEO it's all about striking a balance.


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