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27 September 2005

Online Ad Figures Mean Good News For Blogs

According to a ZDNet article via Search Engine Watch Forums, the Interactive Advertising Bureau have annouced online ad figures for the first half of 2005:
"As of June, advertisers had spent $5.8 billion to place ads online this year, a 26 percent increase compared with the first six months of 2004, according to a new report. Overall, search ads accounted for 40 percent of Internet ad sales, in line with last year, the group said. Banner ads and classified listings were the next-biggest ad categories, attracting 20 percent and 18 percent of the spending, respectively."
This IAB news release offers more detail. The complete report will be available via the IAB web site next week.


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