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08 September 2005

First Half Ad Spend Numbers by TNS

ClickZ have reported onTNS Market Intelligence online ad spend figures which show growth of 9.4 percent compared to the first half of last year. TNS analysis does not currently include paid search, which is regarded as the fastest growing segment on the Internet.
ClickZ have also listed the Top 50 advertisers by media spend which I have anlayzed by % spend in each sector:
25% Finance
20% Technology
12% Miscellaneous
9% Entertainment
8% Consumer Package Goods
7% Education
7% Retail
6% Classifieds
3% Travel and Hospitality
2% Health and Fitness
1% Online Dating


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