Explosion in Readership Spells Good News For Blog Advertising
Some interesting info from Business Blog Insight on the explosion of blog readership which should be music to the ears of advertisers and bloggers alike.
"Internet Tracking results indicated in the first quarter of 2005 nearly 50 million blog readers a 45% increase since Q1 2004. " The interesting part for advertisers is that these readers predominantly comprise affluent Americans earning in excess of $70K and above.
According to Business Blog Insight there are some other juicy marketing facts released in the ComScore Blog Report
1. Blog visitors are 11 percent more likely than the average Internet user to have incomes of $75,000 or more.
2. Blog visitors are 30 percent more likely than the average Internet user to live in households where the household head is 18 to 34 years old.
3. Blog visitors are 11 percent more likely to access the Internet (from either home or work) using a broadband connection.