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27 September 2005

Blogs Trusted by Consumers

A recent survey quoted on seems to indicate that UK consumers see blogs as a reliable source of guidance for products and services. The survey found the following:
  • 75% of shoppers consulted blogs.
  • Shoppers trust blogs because they are written by real people, drawing on personal experiences.
  • Blogs could soon rival other media for information on products and services.
  • 83% of those in the 25-34 age group were likely to let opinions on blogs influence what they bought.
Paul Halfpenny, product manager at survey sponsor Hostway is quoted on as saying "Consumers are tired of marketing gloss and so the interest in blogs is not surprising. We all want impartial advice and information, as far as consumers are concerned blogs deliver this," (Via A time to reflect)


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