Blogs - The Second Coming!
Allbusiness have spotted a useful artcle from iMedia - Blog Bots by Jim Meskauskas. It provides an interesting perspective on blogs and blog advertising. Pouring large doses of cold water on the theory that blogs are now a marketers "pixie dust" or the "second coming".
It's an interesting, well constructed article but for me it states a little too much of the obvious. The main premise that "blogs should be only part of the marketing mix, not the whole enchilada" could be said for any medium you choose.
Is blog advertsing targeting a niche audience? Yes and that should be it's strength, particularly considering the attractive demographic profile of blog audiences.
Is blog advertising going to supplant existing media channels? Not likely!!