Blogs and Ad Agencies

There's no question that larger ad agencies are trying to carve a role for themselves in the corporate blogging arena. There is even a subtle marking of territory going on. However, I suspect they are ill equipped to provide the relevant expertise.

Hugh at Gaping Void is thinking along similar lines. He states in his recent post:

"The big agencies can react, but they're incapable of making the first move. Ergo, anybody who pays big agency money to make blogs for them is either a fool, or is being ripped off. Just my opinion."

He goes on:

"When done well, blogs are CHEAP and EASY. Agencies are in the business of selling stuff that is NEITHER."

I think he has a point.