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21 September 2005

Blog Drives Business at English Cut

As we reported in our business blog success stories on the 15th September - English Cut is making waves and a mention in the New York Times to boot!
Specialising in bespoke tailored suits for the rich and famous including Prince Charles, Bryan Ferry and Graydon Carter, English Cut had some pretty good material (Apologies for the pun) from which to create a business blog.

The content targets a high value niche and is rapidly creating a bit of a buzz around the art of bespoke tailoring. This strikes me as such an excellent example of how to utilise the power of blogs in promoting a business. It's subtle and easygoing with a refreshingly uncluttered feel.

Check out his most recent posts which are really quite fascinating:

1. Savile Row Who's Who. A brief introduction to the famous firms on Savile Row, so the first time you walk down it, you won't feel a complete stranger.

2. How To Spot A Drunken Tailor. The pubs around Savile Row that the tailors all frequent.

3. In Manhattan. Every three months, I visit my customers in America. This article explains the nuts and bolts of how Savile Row tailors generally operate on the other side of the pond. [NB: details of my next U.S. visit in October are here.

4. Why Use Thomas? What you're getting if you decide to have me as your tailor, as opposed to the other wonderful firms on the Row.

5. How To Draft A Pattern. Every bespoke Savile Row customer will have his suit cut from a unique individual cutting pattern, hand-drafted by his tailor. This article lists the three main techniques used on Savile Row, including "Rock Of Eye", which is my specialty.

6. The Three Main Fittings. A guide to the Skeletal Baste, the Forward, and the Finish Bar Finish i.e. the 3 main fittings needed for a Savile Row suit.

7. What If You Only Have £200? Classic tailoring on a limited budget: my advice.

8. Worsteds And Super Numbers. An article about the basic cloths used in Savile Row tailoring.

9. Mr. Cameron. An article about one of the greatest tailors of all time, the man who taught my teacher, Dennis Halberry, back at Anderson & Sheppard.

10. Mr. Sheppard's Shears. The story behind my pair of cutting shears.

I can only congratulate Mr Mahon on what is a wonderfully innovative blog topic and wish him further success in the future.


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