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18 September 2005

Blog Advertising Used to Promote TV

According to Marketer Today there have been reports of TV executives either utilising or considering to utilise blog advertising. VH1, TBS, and PBS are believed to have already experimented with advertising on various blogs to promote upcoming television programs.
A PBS publicist is reported to have said "There aren't a lot of places where you can spend $1500 - $5000 and get that much exposure and to such a targeted audience."
Marketer Today noted "A week of the most expensive ad space, the premium spot on Daily Kos, a weblog with political analysis from a liberal perspective, costs $5,000; in a recent week the site received more than 5 million visitors."
Given the attractive demographic of blog readers and relatively low cost of advertising inventory it seems likely that other networks will follow suit.


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