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29 September 2005

Blog Advertising Gives Value For Money

Interesting post from Marketer Today which highlights how blog advertising can be value for money.
Marketer Today mentioned two success stories:
  1. "A campaign strategy that the CEO of GMD Studios ran for Audi, titled "The Art of the Heist" spent one-half of one percent of their media buy budget on BlogAds. Those ads selling space on some of the highest-trafficked blogs ended up accounting for 29 percent of the traffic sent to the campaign's landing page. "
  2. "Another illustration of blog success lies in the Xanga’s “advergame” campaign garnering 250,000 posts containing the game, and 3 million interactions with the game."


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