Alpha Romeo Paving the Way to Blog Sponsorship

Blog Herald has picked up on the interesting news of a growing Italian Blog Network Blogo.it gaining sponsorship from Alpha Romeo for Autoblog.it , the first signing of it's type between an automotive company and a blogging network in europe. According to Blog Herald this follows their deal with Ducati back in July for their motorcycle blog Moto.it .

Sponsorship of blogs is not new, but I find it interesting that this is beginning to catch on in europe. I guess the big question is even with the various protestations to the contrary, will such sites keep their impartiality? Time will tell I guess.