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01 September 2005

Alpha Romeo Paving the Way to Blog Sponsorship

Blog Herald has picked up on the interesting news of a growing Italian Blog Network gaining sponsorship from Alpha Romeo for , the first signing of it's type between an automotive company and a blogging network in europe. According to Blog Herald this follows their deal with Ducati back in July for their motorcycle blog .
Sponsorship of blogs is not new, but I find it interesting that this is beginning to catch on in europe. I guess the big question is even with the various protestations to the contrary, will such sites keep their impartiality? Time will tell I guess.


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