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24 August 2005

Blogs as Media?

Daniel Rubin of really makes some insightful comments relating to the direction of blogs as a form of media.
Key points:
  • The Behaviors of the Blogosphere study, by comScore Networks indicated Blogspot alone reaches as many readers as the New York Times, Washington Post and USA Today put together.
  • First quarter 2005 - 45 percent jump in American's visiting blogs over the same period in 2004.
  • The survey found that compared to average Internet users, blog readers are significantly more likely to live in wealthy households, shop online, be young and have broadband connections.

Nick Denton, founder of Gawker, finds one fact most appetizing: while 37% of Internet users had annual household income over $75,000, 41% of blog readers made that much.

This is a particularly appealing piece of information for those wishing to explore the world of Blogosphere advertising. As Daniel Rubin says "Youth, with wealth, is, to advertisers, a rare and desirable combination."

Daniel Rubin's article really is excellent. Please take a look if you are an advertiser considering venturing into the world of blogs.


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