Adrants Wants Blog Advertising Panelists.

Adrants will be moderating a panel at BlogOn, called "Can Advertising Be Social?", October 18 in NYC.

"The panel will focus on "social media" but concentrate on weblogs as both a medium through which to advertise and as a standalone element that is part of a larger ad campaign - like the recently launched Vespa blogs or the long running Stonyfield Yogurt blogs. Even character blogs. Basically, it's a panel about how blogs fit into marketing and advertising programs."

Adrants is looking to fill two panel slots with client side marketers who have used blogs in their marketing mix.

This topic should engender some fascinating debate and provide some steer as to where blogging is heading as a commercial venture. We wait with interest for the write up.