31 August 2005
30 August 2005
Adrants Wants Blog Advertising Panelists.
Managing a Blog Network
28 August 2005
Optimum Placement of Google Ads
27 August 2005
Blogs Pose New Ad challenge
26 August 2005
Useful Blog Forums
25 August 2005
Blog Advertising Options
How the Most Highly Visited Blogs Earn Money
- The most popular Income Stream was BlogAds - 23 of the top 30 have them.
- The next most popular income streams were donation buttons and Amazon links (mainly to books).
- Also popular were AdBrite text ads.
- Only 8 of the blogs used Adsense.
Full credit to Darren Rowse for his hardwork in digging this info up.
Blogging for Dollars
24 August 2005
Blogs as Media?
- The Behaviors of the Blogosphere study, by comScore Networks indicated Blogspot alone reaches as many readers as the New York Times, Washington Post and USA Today put together.
- First quarter 2005 - 45 percent jump in American's visiting blogs over the same period in 2004.
- The survey found that compared to average Internet users, blog readers are significantly more likely to live in wealthy households, shop online, be young and have broadband connections.
Nick Denton, founder of Gawker, finds one fact most appetizing: while 37% of Internet users had annual household income over $75,000, 41% of blog readers made that much.
This is a particularly appealing piece of information for those wishing to explore the world of Blogosphere advertising. As Daniel Rubin says "Youth, with wealth, is, to advertisers, a rare and desirable combination."
Daniel Rubin's article really is excellent. Please take a look if you are an advertiser considering venturing into the world of blogs.
Can you make money from your blog?
Is There a Market for Blog Advertising?
23 August 2005
Nominate a Favourite Ad On a Blog
Blogs for Commercial Gain?
- Can blog advertising supplant existing media channels or should it be used in conjunction with other formats as part of a wider campaign? Well the answer is of course the latter.
- Is it ethical to utilise blogs for commercial motivations? Of course, so long as the blog in question maintains a clear differentiation between impartial opinion and commercial promotion. Savvy blog readers quickly turn off when they sense a commercial push of product or service.
- Of course there are the business blogs springing up everywhere which are uninhibited with their commerical motives. These can provide vital platforms for customers to express their opinions and or grievances. Conversely they provide a company with a vital source of customer opinion which should be the life blood of any successful oraganisation.